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THIS WILL CHART HOW MANY PLASTIC BOTTLES HAVE BEEN PURCHASED WHILE BROWSING THIS SITE
You are now entering the SAM Hub. But before you do, howdidwegethere?
Surprisingly, plastic was created with good intentions. Hailed as the solution to ivory poaching and deforestation and praised for its durability and reusability,
We were conditioned to reuse. Think of the milkman dropping off fresh milk bottles and picking up used ones to then be reused. No one expected plastic to be treated any differently.
Butthen,societyshifted.
This shift can be traced back to one pivotal moment... In the mid 1950's a man spoke to a group of industry leaders and with one statement, he changed the fate of plastic forever.
"Stop thinking about ‘reuse’ packages and concentrate on single use. Iftheplasticsindustrywantstodrivesalesitmustteachcustomershowtowaste.”
Lloyd Stouffer, 1950 Editor Modern Packaging Industry
The plastic industry and its marketers listened...then it’s shares soared.
GLOBAL PLASTICS PRODUCTION, 1950 TO 2015
Annual global polymer resin and fiber production (plastic production), measured in metric tonnes per year. SOURCE: Geyer et al. (2017)
Today we’re drowning in our own mess. It’s time we change the way we look at plastic - again.
What if we told you we have a solution? Andtogetherwecanturnitintoareality.
Sign the SAM PLEDGE and be the first to know when we launch the SAM HUB. A trusted destination where we fight to change the fate of plastic - again.